Tiny You Baby Store

Curating a stunning eCommerce experience requires a balance form and functionality. How will customers use the site? It's important to ensure a website can accommodate all types of tablets and phones. Additionally, SEO strategy must be considered at the onset. What words and phrases will bring customers to the website? Building around dedicated strategy will work to ensure a faster and stronger rank on Google. Because even the best website is useless if people can't find it.

Bottom line web design

Launching a new baby store isn’t just about building a business, it’s a labour of love. When the owner of Tiny You Baby Store came to us, she had her logo and two objectives: the website brand should be complete in December (about 2 months) to meet the holiday rush, and proper SEO was imperative to reach the top pages of Google

As an online baby store, Katelyn envisioned a beautiful shopping space. From Kids Clara to Bamboo Bebe, the products carried on Tiny You already boasted an incredible following in Asia. But many would be appearing in Canada for the first time. Since these were luxury goods, explaining the pedigree of the labels was imperative.

We decided to give each brand its own look and colour scheme. To meet the aggressive timeline, we had our web designers, writers and SEO consultants in Vancouver collaborate directly.

Design determines a lot of factors that directly impact Search Engine Optimization. Load times, mobile compatibility, and dozens of factors come together to determine if a website will eventually reach page one. By assessing the needs of brand, shoppers, and search engines, we created a beautiful, powerful website that prominently ranked for relevant keywords.

In a little over two months, we completed the project. Form and functionality culminated in a stunning eCommerce experience that made it easy for consumers and businesses to shop online. Features included a secure check-out, client login area, and lots of beautiful imagery.

As a final touch, our SEO consultants in Vancouver created engaging product descriptions to boost website rankings. In about two weeks, Tiny You began appearing on page six of Google for most keywords. With the support of a concentrated social campaign and consistent linking and blogging, the site now enjoys a page-one ranking for most key terms.

Set-up for success

As SEO consultants in Vancouver, we knew search engine optimization would be incredibly important. For a store selling exclusively online, a page one ranking can translate into a thousand dollars of sales every month. The challenge with retail SEO is that product descriptions are short, so crafting a successful strategy meant leveraging the power of pictures, blogs, linking, and keywords—especially keywords. For small retailers, the right keywords are pivotal to success. By researching popular monthly searches, and cross-referencing with what competitors were using, we came up with a unique keyword list that connected with targeted traffic–and more significantly allowed Tiny You to remain to visible, even against bigger, more well-funded competitors.

Logo

WEB DESIGN VANCOUVER

SEO WEB DESIGN VANCOUVER

ICONS

Colors

#f4ccbb
#ced6e8
#c1dbc6
#dddcdc
#1a1919

Typography

Headline

Hammersmith One

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Body Text

Nunito

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

More projects

As a design studio in Vancouver, we combine substance and style to craft brands from top to bottom. We do logos, WordPress websites, content writing, digital marketing, graphic design + SEO in Vancouver. Take a look at some of our projects. Then ask how we can help tell your story.

Always & Forever Weddings

New Brand Design Engagement

University of British Columbia

Writing to inspire change