The University of British Columbia is one of Canada’s most respected universities. In 2012, our Vancouver-based copywriters teamed up with UBC for what was then the most ambitious fundraising campaign ever undertaken by a Canadian university.
Two Messages to Convey
Start an Evolution invited donors and alumni to connect more deeply with the university. The goal was to raise a whopping $1.5 billion and increase alumni engagement by the end of 2015. To promote the good work at UBC, we created two kinds of stories. The first about donors who wanted to support various causes through the university; and the other about students who could share the powerful impact of these gifts.
A Successful Ending
The campaign was a huge success and ended up bringing in a whopping $1.624 billion in three years. The funds would help support essential student scholarships, transform learning spaces, and fund life-saving research at UBC.
Since then, our Vancouver copywriters have teamed up with the alumni engagement office to create content for two pivotal fundraising newsletters: Scholarly Pursuits and Estate Planning Review. It’s been our privilege to meet and interview all kinds of academics, researchers, and luminaries at UBC. Through copywriting, we have successfully shared information about different ways of giving, and showed the wide-reaching impact that donor gifts have on students, teaching, and research at UBC.