As a team of SEO consultants in Vancouver, one of the most significant challenges is creating readable content for a website. Great written content remains a cornerstone of SEO strategy. If you’ve merely stuffed your content full of keywords, and the writing is ugly, unruly or just plain awful, then being on page one of Google isn’t going to count for much.
Before we get started, it’s important to understand how the process works and what our Vancouver SEO consultants do. When you go to a search engine, such as Google, you enter a phrase that relates to what you want to find. For example, if you’ve suddenly discovered a hole in your favourite pair of trousers, you might search for a phrase like “tailors Vancouver.”
Well, people all over the city and all around the world are using search engines to find all kinds of different businesses. And this is because they want to know more about them, hire a professional or buy a product. Basically, when a relevant search term is entered, our Vancouver SEO consultants work to make sure the business appears as high up as possible on the results pages—and that’s it.
So how do search engines rank different websites? Well, there are a lot of factors, and we mean, A LOT. But it all starts with website design. Essentially, Google wants to make sure that a site is trustworthy and represents what it says it does. And when it comes to the written content, the rules are relatively straightforward. For example, if you’re a lawyer hoping to be found in Vancouver, then the keyword phrase “Vancouver lawyer” or “Lawyer in Vancouver” must appear on your page. This is non-optional.
Luckily, you can get some benefit by adding your keyword phrase to headers, meta tags, and even by tagging pictures. In other words, these methods allow you to pepper relevant phrases around the site—and this is entirely white hat and acceptable. Now, make no mistake, the phrase will still need to appear in your writing, preferably at a repetition rate of about 2-3 percent. However, it shouldn’t obviously stick out to someone who’s reading the page.
SEO Consultants in Vancouver: Writing Essentials
Strategic placement of keywords is one of the great secrets of SEO writing. SEO writers work to ensure keywords appear in the following areas of the website including:
- The URL
- The first sentence of the first paragraph (as close to the beginning as possible)
- At least one H1 or H2 headline
- In images
It’s essential to avoid stuffing keywords into your copy. Great SEO writing flows naturally. After all, brand voice and writing is part of your brand. Bad writing, design, or poor layout obscures your business, making it less likely that people will connect.
SEO writing is a skill. Even if you’re a professional writer, it’s not something you can mater overnight. However, many websites give you the options of editing your work. The best method is often to tweak away and check your rankings. It might not happen overnight, but you’ll see results eventually.