As a team of Vancouver web designers, we know the prospect of building a new website can make even the most experienced entrepreneur break into a cold sweat. There’s so much to consider. How big should the site be? What content should you include? How should it look and function?
For us, undertaking the process of web design is always surprisingly personal. Getting the right look and feel is important to build a successful and prolific business. And while there’s no end to to how a website can look and function, some requirements that are absolutely non-negotiable.
To help budding entrepreneurs embark on their digital journeys, we’ve published a list of three web design taboos for 2019.
Web design taboo #1: unbalanced content
You’ve probably heard the old saying, “a picture is worth a thousand words.” It’s poetic and inspirational and fundamentally useless as far as web design goes. No writing means no message. It means people are left dangling. Good writing allows you to establish credibility. And if you plan to pull in business from search engines, then what you need is good SEO writing.
Of course, the import thing to keep in mind is balance. While a noticeable lack of content is detrimental, so is too much, especially when it’s loaded with technical details and jargon. What people really want to know is that you can solve their problems. They want to know about the benefits you offer and if your services are reasonably priced. No one should ever struggle to comprehend your services. And when a customer is ready to get in touch, your contact info should be no more than a click away.
Pro tip: remember to keep essential information front and center in a highly visible and easily accessible location on the website.
Web design taboo #2: delivering a slow burn
This is a bit scary, but it’s imperative to understanding the requirements of good web design. According to Horton Marketing Solutions, if your website takes more than 3 seconds to load, about 40% will abandon it—and 80% won’t come back. As Vancouver web designers and developers, this is something we keep in mind all the time. It’s important to keep the design streamlined, write clear code, and compress images.
Pro tip: If big and long pages are taking a long time to load, consider splitting them into shorter ones.
Web design taboo #3: no call to action
Have you ever reached the bottom of a web page and wondered what to do next? That’s our third and final taboo. Never leave a customer dangling. This means the purpose of the visit is lost. Every website should compel visitors to do something, whether it’s making a call, filling out a contact form, or even returning later for updates.
Pro tip: If there’s no preferred option, we like to suggest a simple contact form at the bottom of website pages, so it’s easy for potential customers to reach out.
Although developing a website can be tricky, an experienced web design team will help to flesh out your goals. Try to be clear on what it is you’re trying to achieve and stay open to suggestions. You may be able to meet your goals, without compromising website performance.