As a Vancouver SEO company, we understand that choosing the right SEO consultant or provider can be confusing. There are so many services and price points. To choose the best company, you need to have a solid understanding of your needs and objectives—as well as your budget.
There’s often a perception that bigger is better or that the most expensive companies will yield the best results, but this is not necessarily true. If you’ve made it your mission to achieve better organic rankings on Google.ca, we’ve come up with some pointers to help you narrow down the best companies providing SEO in Vancouver.
Define your expectations
Do you already know your keywords? How quickly do you expect results? Do you have a history with other SEO companies? Consider the results you want to achieve and explain this to the best of your ability. A good SEO consultant or company will likely offer a free consultation. This is an excellent opportunity to learn about the provider, the process, and the services.
Track your data
As a provider of SEO in Vancouver, our clients see two main benefits. We help to improve the volume of your traffic—and the quality of your traffic. No data is hidden when it comes to SEO. If you already have a program like Google Analytics installed on your website, it’s easy to track traffic volumes and inquiries. Although SEO rarely yields immediate results, you will gradually start to see increasing volumes and improved bounce rates. The basic premise of SEO is very simple—business is a numbers game. By ranking higher on Google, you’ll get more visits thereby increasing inquiries and sales.
Check Google Reviews and other testimonials
You may be promised the moon during a consultation, but reviews objectively focus on results. A quick check of Google or Yelp reviews can be a great way to gauge a company, assess value, or identify potential red flags.
Ask which services are included
Some Vancouver SEO consultants will provide you with advice and leave you to implement it. Now, if you have an in-house team or you’re used to working with contractors, that’s great. However, if this isn’t the case, it’s best to find a company that provides access to a full scope or writers, designers, and web developers, so all recommendations and changes can be implemented in one go.
Decide on a budget
SEO fees vary widely by provider. Part of the consideration is your industry and how competitive it is on Google. Most companies will request a lump sum upfront to optimize the existing website and on-page content. They will then request an ongoing monthly fee for maintenance, which may include blogging, backlinking, social management, and other tasks. Monthly fees for SEO in Vancouver typically range from $750—$6000 monthly, so it’s a good idea to shop around. It’s important to weigh your needs against what’s being offered.
Meet your SEO consultant
A good SEO provider will keep you appraised of performance. Like most partnerships, it’s important to find someone you like. You should feel comfortable enough to sit down with your SEO consultant to have a frank discussion about blogs, content strategy, social media and other relevant facets surrounding your campaign.
Mistakes to avoid
Beware of flashy offices and presentations—you could end up paying a lot more for a service that’s relatively standard. Remember to do your homework. How does the company rate in their own SEO? What are their blogs like? Do they have any social media pages? All this provides valuable insight. Finally, remember to choose a local service. While overseas offers can seem tempting cost-wise, a local provider will have a stronger grasp of language and a better understanding of how to generate high-quality localized backlinks. The latter is particularly important for an effective long-term strategy.