Search Engine Optimization: How to Optimize Your Blog Posts
Search engine optimization, also known as SEO, is very important when it comes to getting discovered online. Whether or not you’re an experienced SEO writer, blogging has to be a priority for anyone who’s interested in optimizing their website and capturing more business online.
Writing SEO articles encourages other businesses to share your article and link back to you. In the eyes of Google, this is kind of like a thumbs-up—it’s an acknowledgment that other people and businesses are validating your content and expertise, and this helps distinguish you as a leader in your field.
SEO keyword research
Perhaps the most important part of SEO is keyword research—do you KNOW what people are typing in when they’re looking for your business? Your articles and website will be based around specific keywords. The best strategy is to understand what words people are entering when they’re looking for your services and products. Ideally, you want to reach a balance—is there a keyword (or phrase) that people are using that is not widely used by other businesses online? If so, this is an incredible opportunity. An SEO consultant will be able to provide you with advice about what keywords are most beneficial for your business.
Pay attention to the title
One of the most important factors of SEO is to get your keywords in your title, but it actually has to be good, too. If people don’t like what they’re reading, they’ll probably bypass the article, which is a waste of time and effort.
Don’t forget the URL
Another great place to add your keywords is in the URL. As an SEO company in Vancouver, you need to help Google understand what your article is about. Having your keywords in the title, URL, and other strategic locations allow the search engine to identify what you’re writing about. SEO keywords should also appear in the first paragraph of your content.
Name that picture!
Rich content is also becoming more important as Google strives to rank websites. What is rich content? Easy, this is stuff like videos, pictures, and other snippets you may be including in your website and blog. For example, let’s say you run a dental office in Vancouver and your subject is whitening. Don’t simply add a picture with the file name “picture01” or some other generic term. Take the time to name the picture something like “Vancouver teeth whitening” before uploading it to your website.
Search Engine Optimization means balancing art and science. While it’s important to meet the various requirements laid out by search engines, any article (no matter the topic) still must be interesting, appealing, and useful to readers.