As a Seattle-based startup, the team at StormSensor pioneered a technology that holds the potential to improve the health of communities around the world. To continue their fantastic trend of growth, Founder and CEO Erin Rothman decided it was time to take the company brand to the next level.
Besides designing and developing a new website, the team needed some banners and business cards, as well as the white papers and brand collateral that would be used for presentations all around the United States.
As a technical subject, one of the major challenges was making the complex content and subject matter more comprehensive and readable. It was important for people to grasp the challenges around the stormwater industry, even if they weren’t part of it. As brand designers, we made this happen by introducing a healthy assortment of visual elements (pictures, diagrams, and icons) that made the content easier to read and understand.
Through an A-Z strategy that included research, design, content writing, and web development, the rebranding process was completed in about 12 weeks. StormSensor finally had the tools to strut their stuff to the world, and they’ve been making waves ever since (or measuring temperatures and tidal flows, in any case).