Science of a startup
Like so many scientific and tech-related teams, StormSensor faced a big challenge as a start-up. How do you make a complex and highly technical product comprehensive? The short answer is to eliminate the jargon and focus on benefits. We wanted people to understand the purpose behind StormSensor and how its monitoring solutions could be applied in the field. In terms of web design, we relied heavily on diagrams and icons, giving people the ability to absorb important information in small digestible chunks. In the end, StormSensor had the sales collateral necessary to attract and engage clients along the sales journey.