Spice Radio 1200AM

  • Client: Spice Radio
  • Category: Brand Design & Print

Creating a new brand identity for Spice Radio would include designing a logo, business card, and website. We began playing with shape, colour, and form to come up with a simple, but memorable design for the logo. As a radio station, music, news are the pillars of the brand. A stylized exclamation mark would become the hub of the new identity. In addition, we created four fun icons that could be incorporated to lend a sense of playfulness and consistency across different elements. A spicy red and cool blue invoke the hot/cool  aspect so important for a top forty station.

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