Logo development is about inspiring trust, recognition, and admiration. Like the best brands, logos need to be distinctive, appropriate, practical, graphic and simple in form. That’s what Dr. Jivi Saran requested when she needed an insignia for her new show. As a thought leader who brings clarity, creativity, and focus to corporate teams, The Corporate Mentalist draws from a broad skillset. However, her speciality is creating the personalized and powerful models of leadership businesses need to grow. We experimented with several fonts before finding one that matched the client’s flow and creativity. By using circular imagery, we invoked the holistic approach that has been key to revolutionizing how organizations approach business strategy.