For their new website, the Edmonton-based tech titans at CTR World wanted a sleek, streamlined look. CTR’s specialty is using tech to diagnose and overcome complex business problems. However, the site was difficult to read and highly technical.
CTR regularly partners with Fortune 500 Companies from all around the globe. As they prepared for a new wave of growth, they realized a jargon-heavy website could potentially become a liability. Trying to understand the mysterious technologies that streamline business operations could be off-putting to the CEOs and decision-makers in charge of hiring. The answer was simple enough—focus on problem solving. To this end, INKYKISS was hired to modernize the web design and make the text more engaging and readable.
The first step was a brand exercise to define how the website should look and work. With an eye-catching red and blue scheme, we created a design that highlighted major services with quick links to relevant pages. A pop-out hamburger style menu streamlined and simplified service offerings. Finally, our copywriters drafted new content for all the pages.
Since CTR World had their own team of web developers, they simply needed a design to follow. We provided detailed file mock-ups and all content necessary to create a stunning WordPress site to support their evolving identity, online and off.