For their new website, the tech titans at CTR World wanted a sleek, streamlined look. As a B to B model, this team partners with Fortune 500 companies around the world. Their specialty is using tech to diagnose and tackle complex business problems. Consequently, the site was dense and highly complex. This was a problem as visitors rarely had a technical background. Therefore, creating a more approachable online presence meant balancing the copy and improving the aesthetic feel. Through intelligent design, we created a layout that drove discovery. The front page highlighted key services while content emphasized the benefits of partnering with CTR World.