Branding design for A&F Weddings was a multi-step project. While initial work consisted of a logo and web design, the client gradually added new elements. Later pieces would include a business card, stationary, and even a sales kit. As a wedding planner, the client aimed for a stylish yet sophisticated brand. Elements needed to be soft and subtle. We chose a Tiffany-inspired blue and created a customized diamond pattern that would appear across different elements. A stylized ampersand and simple script make up the logo while the business card has diamonds that appear in the sunlight thanks to a UV spot effect. The website highlights client packages while subtly guiding clients to a contact form.