Is Link Building Still a Thing? Tips from an SEO Consultant in Vancouver

Written by: Nita Sheri Naidoo
Date: 12 Oct, 2020
Category: SEO Consultants Vancouver, SEO Vancouver, SEO Web Design Vancouver, SEO Writing Vancouver

Is Link Building Still a Thing? Tips from an SEO Consultant in Vancouver

Web design is a tricky business. As an SEO consultant in Vancouver, launching a new website without any authority means getting lost in the annals of Google.

If you want your website to rank prominently on Google, you have to show Google that you have relevance. The best way to do this is to build links. But the links can’t be random—you need links from sites that are relevant and authoritative in their niche. 

As a website gains authority, it starts to gain rank for more keywords and higher for existing. External links are a bit like road signs—the more that point to your website, the better you’ll rank (assuming the links are of good quality).

Even as an experienced SEO consultant in Vancouver, link building remains on the most challenging tasks, which is why many people are happy to outsource it. While link building is tedious, it’s not complicated.

Today blog linking isn’t just about posting interesting articles and exchanging links for mutual benefit. What you want is a contextual link from a relevant, high-quality website. To accomplish this, many SEO consultants recommend using Guest Blogging.

Guest Blogging as an SEO Consultant

If you’re wondering what guest blogging is—it’s a content marketing and SEO technique where a third writes and publishes a blog post on your website blog. The theme and topic will be relevant to your website, but there will be a few subtle links leading back to their website.

In 2020, SEO link building is more about quality than quantity. It’s no longer an issue of cultivating thousands of low quality to boost your website rank.

Positive Impacts of Guest Blogging

  • Attract traffic to your website
  • Boost authority to high-authority domains
  • Increase brand credibility and awareness, and
  • Build relationships with peers in your industry

As an SEO consultant in Vancouver, link builders have to careful and considerate about creating high-value links and posts. Guest blogging can be a great tool to help you build up your authority and raise your rank, accelerating your rankings on Google and other Search Engines.

Nita Sheri Naidoo

Nita is an award-winning copywriter and founder of INKYKISS. Through a passion for design and writing, she empowers businesses looking to distinguish themselves in competitive markets. Nita believes in solid fundamentals and adheres to the principles of minimalism "Keeping It Smart & Simple" to connect businesses to their clients through concepts that are clean, crisp, and timeless.